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AI: Which direction will Switzerland take?

08.10.2024

Previous article of the newsletter, week 41:

<-- How will the new EU rules on artificial intelligence change everything?

With the introduction of the AI Act in the European Union, many are wondering which path Switzerland will take regarding AI regulation. The Confederation could seize this opportunity to position itself as a global reference center for AI by adopting an approach that balances innovation and the protection of fundamental rights.

Switzerland's tradition of regulatory clarity and transparency plays a key role:
A clearly defined but less restrictive framework compared to the AI Act could attract investments from across Europe and foster research and development by providing a more stable and predictable environment for companies in the sector.

To create an effective regulatory environment, Switzerland could look to models from other technologically advanced countries, such as the United States, where initiatives like those of the Federal Trade Commission focus on consumer protection and privacy. Alternatively, Japan bases its AI regulation on ethical principles and, despite lacking specific legislation, has established guidelines that promote innovation while protecting human rights and ensuring transparency.

A Swiss approach could combine these models, balancing innovation with citizen protection.

However, given Switzerland's close ties to the European market, it cannot be ruled out that the country may need to pursue greater harmonization with the EU's AI Act.

Economic and political constraints could lead to legislation more aligned with Europe's, ensuring easier access to the EU market and greater regulatory coherence.

Another possibility is that Switzerland may choose a middle path or a gradual approach, closely observing the implementation and impact of the AI Act in the EU before defining its own strategy. This would allow Switzerland to learn from the challenges faced by the EU and adjust its policies accordingly.

Regardless of the path chosen, the challenge for Switzerland will be to find the right balance:
between the desire to establish itself as an advanced technology ecosystem and the need to ensure that this technology is developed and deployed responsibly and ethically.