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Have you been manipulated?

12.11.2024

Previous newsletter article, week 46:

<-- CO₂ Impact: Between Fearmongering and Reality

While reading the previous article: "CO₂ Impact: Between Fearmongering and Reality," you may have been influenced by a cognitive bias known as the focusing illusion.

I presented the information clearly and professionally, drawing attention to the issue. However, I attempted to manipulate you: although the data presented is correct under the stated assumptions, I deliberately omitted key elements necessary for a complete understanding.

I spoke about CO₂ without mentioning the concept of CO₂ equivalents, which include all greenhouse gases. This distinction is critical: if we were to hypothetically reduce CO₂ emissions by 20 billion tons but increase emissions of methane or other greenhouse gases, the overall balance could actually worsen. This example highlights how essential it is to adopt a holistic perspective to truly understand the impact of our actions.

This does not change the fact that CO₂ is a serious problem and that it is important to take action in everyday life. However, to achieve real improvement, it is crucial to take a step back and look at the issue globally in order to avoid falling victim to cognitive biases.

The same biases become apparent when discussing digitalization as a tool for optimization. Typical responses include: “We've always done it this way!”, “That doesn't suit us.”, “No one in our industry does that.”, “It's too expensive – we can't afford it.”, “I don't think it will work.”, “Our customers aren't asking for it.”, “There's no guarantee of results.”, “I don't see the added value.”, “It's too risky.”, “I don't see any immediate benefit.”, “We're not ready for change, maybe in the future.”

These statements reflect a combination of resistance to change, skepticism, and fear of uncertainty, which hinder progress and prevent organizations from reaping the true benefits of digitalization.

To avoid falling into the trap of cognitive bias, it is essential to rely on experienced consultants who can offer a strategic and integrated perspective. You can easily book a consultation via the following link.